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A well researched book covering all the beginning EFT concepts and then some.
A truly great resource for those wishing to refresh, review, or learn EFT as a beginner.
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Where do I start? is often the question people ask when thinking about marketing their practice. There are so many options it can seem overwhelming. In 2002, I was planning to retire from my “real job” and spend my time developing my interest in EFT. Part of my job at the mental health center had been to market the services of our various programs so I’d kept up with marketing literature, even attended some recent Marketing courses. As I talked with my peers I realized they that they didn’t seem to know even simple marketing concepts. I stepped up, acting like an expert :-), and offered to teach the very first marketing class at ACEP (Association of Comprehensive Energy Psychology). Prior to that point ACEP classes did not cover any business issues, just energy techniques. My application had the comment that marketing energy services appeared to be a real challenge for most of the practitioners I talked with. That if they didn’t decide to pick me to teach marketing please consider having someone present on the topic. They did pick me! Me and my big mouth. If you agree that writing a book won’t make you much money try spending hours on a breakout session or plenary for a conference! Hours – for little monetary payback. But, as Gary Craig said, if you publish a book you immediately become an authority.
What presenting and writing primarily does is to get your name out there.
When I coordinated the EFT Master Showcases I added a “bonus” presentation on marketing. I combined the best of that DVD footage with key marketing points most applicable to alternative services from all the generic books I had read and wrote: “Insider’s Guide to Marketing Your EFT Practice.” One person told me it was like “having a coach, mentor and friend to guide therm through the marketing maze. I like that perception so well I used it in my marketing of the marketing book. Often our friends and customers give us our best marketing material. Just listen.
Too many think that once they have the “degree” or the right “certification” all they have to do is to hang out their shingle and people will come. “Build it and They will Come” may have worked in the movie. But it takes a lot of letting others know you are there to pull it off in real life.
In this video I am moderating a panel on how to get free publicity for your business at an EFT Masters Showcase. One of the very controversial criteria for becoming an EFT Master certified by Gary Craig was being full time for a minimum of three years. Why was Gary insistent on that requirement? Because Gary’s logic was that if someone was able to actually make a living from delivering EFT services that the market place had already assessed them as competent. Marketing can get people in the door, but it is competence that makes them stay. AND the best marketing still is word of mouth. Satisfied clients refer other clients.
This is a brand new web site. If you’d like a list of all my products before I get it together for this page go to: http://eft4powerpoint.com/store/
