Where did I get that number? There are about 2 billion internet users. The royal.pingdom web site reported that of the end of 2010 there were 152 million blogs. Doing the math that makes right at 12 people available to read each blog. According to posts on one of the WordPress forums, people, at the most, read 10 per day. (So thanks for reading mine.) That would mean, statistically speaking, if all things were equal each blog has a maximum of 120 people to partake of anyone’s particular musings. Now we all know that all things are not equal. So dear reader what is there in any one blog that makes you want to come back to read it often?